The Best Ever CRE Show JF 3973: Investor Pipelines, Lead Scoring, and CRM Strategies with Marisa Amirian
Jul 21, 2025
Marisa Amirian, founder of Capbloom and a tech veteran, shares her insights on capital raising systems. She discusses the significance of nurturing investor relationships and the mantra of "always be capital raising." The conversation covers effective email marketing strategies and the importance of personal communication over metrics. Marisa emphasizes the use of automation in CRM systems, while also stressing that successful capital raisers prioritize genuine conversations over dashboards. Her expertise offers valuable tools for those looking to enhance their investor engagement.
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Transcript
Episode notes
Nurture Investors Early
- Always nurture investor relationships months or years before asking for money.
- Keep investors updated regularly even when no deal is available to build trust and familiarity.
Email Often During Raises
- Send emails frequently during a raise to keep investors engaged.
- Consistent communication primes investors and makes raising easier when the time comes.
Use CRM to Own Investor List
- Own your investor list with contacts and emails, and segment them for better targeting.
- Use a CRM to track engagement and organize communication efficiently.