On this episode of Unlimited Capital, Chris Lopez interviews Marisa Amirian, a tech industry veteran turned capital raising systems expert. Marisa shares how her background in tech led her to build a niche helping capital raisers streamline investor communication and build scalable CRM systems. She emphasizes the importance of “always be capital raising,” nurturing investor relationships well before a deal is on the table, and tracking engagement to prioritize follow-up. The conversation dives deep into email marketing strategies, list segmentation, lead scoring, automation dos and don’ts, and how the most successful capital raisers prioritize phone calls and conversations over metrics and dashboards.
Marisa Amirian
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