Why Brands Are Suddenly Focused On Performance

Steve Holmberg, a brand strategy expert, returns to discuss the industry's pivot from athleisure to performance-oriented products. He examines the recent acquisition of MapMyFitness by Outside+, shedding light on shifting dynamics in global retail. The conversation dives into innovative tech transforming athletic performance and the delicate balance brands face between style and functionality. Holmberg also emphasizes the importance of consumer trust and quality in enhancing brand integrity. Join the discussion for insights into the future of performance branding!