Why Brands Are Suddenly Focused On Performance
Second Nature
00:00
Navigating Athletic Footwear Trends
This chapter explores the evolving dynamics of the athletic footwear market, emphasizing the need for brands to balance performance with style. It highlights strategic moves by companies like Foot Locker and JD Sports, alongside consumer engagement through data-driven marketing via fitness apps. The conversation also addresses the challenges of product launches, underscoring the importance of consumer feedback and innovation in a competitive landscape.
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