Steve Holmberg
Innovation expert who spent nearly two decades at Nike driving innovation through market research and consumer insights. Currently runs Insight Accelerator.
Best podcasts with Steve Holmberg
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Mar 4, 2025 • 1h 11min
The Single Phrase That Helps Brands Innovate
Steve Holmberg, an innovation expert who previously helped Nike thrive, shares his experience in harnessing consumer insights for brand innovation. He emphasizes the importance of starting with the consumer in mind. Holmberg introduces the transformative phrase 'How might we?' for driving productive discussions and problem-solving. The conversation also touches on the overlap of customer demographics between competing brands like Red Bull and Monster, and the need for athletes to assert their narratives. Lastly, he highlights the significance of women's representation in outdoor sports apparel.
Sep 6, 2024 • 59min
Why Brands Are Suddenly Focused On Performance
Steve Holmberg, a brand strategy expert, returns to discuss the industry's pivot from athleisure to performance-oriented products. He examines the recent acquisition of MapMyFitness by Outside+, shedding light on shifting dynamics in global retail. The conversation dives into innovative tech transforming athletic performance and the delicate balance brands face between style and functionality. Holmberg also emphasizes the importance of consumer trust and quality in enhancing brand integrity. Join the discussion for insights into the future of performance branding!
