SaaS Interviews with CEOs, Startups, Founders Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain
Dec 14, 2023
A guest shares their success story of buying a $5m SaaS company using debt, growing it to $20m, and then flipping it for a huge gain. They discuss challenges in advertising and sales strategies, acquiring a SaaS company and increasing revenue, transitioning customers from perpetual licenses to recurring fees, and negotiating traditional and mezzanine debt.
Chapters
Transcript
1 2 3 4 5 6
Introduction
00:00 • 2min
Story of Buying and Growing a $5M AR Company with Debt
01:32 • 2min
Challenges in Advertising and Sales Strategies
03:29 • 2min
Acquiring a SaaS Company and Increasing Revenue
05:23 • 8min
Transitioning Customers from Perpetual Licenses to Recurring Fees
12:59 • 2min
Negotiating Traditional Debt and Mezzanine Debt
14:37 • 8min