From Zero to $50k MRR: Scaling a Local SEO Agency in 18 Months With James Lincoln (MU Classic)

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Jul 13, 2025

James Lincoln, owner of Goodly Growth and founder of Digital Side Hustle Academy, recounts his transition from a psychology graduate to a thriving digital agency owner. He divulges key strategies that propelled his business to $50k MRR in just 18 months. Topics include overcoming the challenges of building and managing a sales team, mastering local SEO, and the necessity of resilience in entrepreneurship. James also shares insights on pricing strategies and the importance of continuous learning to avoid complacency in the fast-paced digital landscape.

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ADVICE

Don't Skip Foundational Steps

You can't skip foundational steps in business to be successful in the long term.
Skipping too many steps leaves you without the crucial knowledge needed for lasting success.

ANECDOTE

Psych Grad to SEO Agency Owner

James Lincoln transitioned from psychology graduate to entrepreneur starting a micro SaaS focused on review software.
This exposure to local service businesses sparked his interest in local SEO and digital marketing agency work.

ANECDOTE

Cold Calling to Find Leads

James hired an overseas cold caller to generate leads while balancing his MBA and job.
Initial outreach was tough; many calls ended with unqualified leads or no interest in SEO services.

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