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From Zero to $50k MRR: Scaling a Local SEO Agency in 18 Months With James Lincoln (MU Classic)

Millionaire University

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Navigating Pricing Strategies in SEO

This chapter explores the evolution of pricing strategies within a local SEO agency, shifting from competition-based pricing to a value-based model. It highlights the challenges of customer retention, the significance of understanding client budgets, and the emotional toll of entrepreneurship. The chapter also details the agency's growth journey, emphasizing key hires and the need to diversify sales strategies to overcome revenue plateaus.

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