Jefferson Fisher, a board-certified Texas trial lawyer and founder of Fisher Firm, shares his expertise in persuasive communication and conflict resolution. He discusses how to take control in arguments and make your words more impactful. Jefferson highlights the art of negotiation, emphasizing empathy and emotional management in high-stakes situations. He also addresses the importance of maintaining composure during disputes and offers practical strategies for fostering understanding in conversations across both personal and professional contexts.
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Trial Experience
In one of Jefferson Fisher's first solo trials, he faced a seasoned expert witness who got under his skin.
He learned the importance of aligning his thoughts and managing his reactions beforehand.
volunteer_activism ADVICE
Prepare for Conversations
Align your thoughts and intentions before entering challenging conversations.
Avoid reacting defensively and instead respond thoughtfully.
volunteer_activism ADVICE
Persuasion in Trials
In trials, present a compelling story and persuade the jury with your truth.
Authenticity and credibility matter more than just having the facts on your side.
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In this book, Dr. Bessel van der Kolk uses recent scientific advances to show how trauma reshapes both the body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust. He explores various treatments, including neurofeedback, meditation, sports, drama, and yoga, which activate the brain’s natural neuroplasticity to aid in recovery. The book emphasizes the power of relationships in both causing and healing trauma and offers hope through descriptions of novel approaches to treatment. It is based on Dr. van der Kolk’s own research and that of other leading specialists in the field[1][2][5].
Never Split the Difference
Negotiating As If Your Life Depended On It
Tahl Raz
Chris Voss
VOSS/RAZ
This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.
Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm. With his extensive experience as a trial lawyer, Jefferson understands the art of persuading and communicating effectively in high-conflict situations, and is one of the most sought after names in functional thinking for modern day communication. Known for his practical videos and authentic presence, Jefferson has amassed over 5 million social media followers in one year—all from the driver's seat of his car. Jefferson is on a mission to be a messenger of positivity in the world and help people learn to talk to each other again—one conversation at a time.
The School of Greatness 
