The School of Greatness Negotiate With Anyone & Master The Secret of Persuasive Communication w/ Trial Lawyer Jefferson Fisher EP 1473
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Jul 24, 2023 
Jefferson Fisher, a board-certified Texas trial lawyer and founder of Fisher Firm, shares his expertise in persuasive communication and conflict resolution. He discusses how to take control in arguments and make your words more impactful. Jefferson highlights the art of negotiation, emphasizing empathy and emotional management in high-stakes situations. He also addresses the importance of maintaining composure during disputes and offers practical strategies for fostering understanding in conversations across both personal and professional contexts.
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Trial Experience
- In one of Jefferson Fisher's first solo trials, he faced a seasoned expert witness who got under his skin.
- He learned the importance of aligning his thoughts and managing his reactions beforehand.
Prepare for Conversations
- Align your thoughts and intentions before entering challenging conversations.
- Avoid reacting defensively and instead respond thoughtfully.
Persuasion in Trials
- In trials, present a compelling story and persuade the jury with your truth.
- Authenticity and credibility matter more than just having the facts on your side.
