In this powerful and eye-opening conversation, we sit down with the founders of WeNatal, a company redefining preconception health for both women and men. Together, we dive into the overlooked science of Trimester Zero—the 3 - 4 months before trying to conceive—and why this time frame can be a game-changer for both natural conception and IVF outcomes.
From egg and sperm quality to the role of mitochondria, epigenetics, and environmental toxins, this episode breaks down the science, dispels myths, and provides tangible, realistic steps you can take to optimize your fertility—without the stress of perfectionism.
We also unpack why the conversation around fertility needs to shift from being a “women’s health” issue to a team sport.
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About the WeNatal Founders:
After experiencing heartbreaking miscarriages just one week apart, best friends Vida and Ronit were devastated—and confused. Both healthy, taking standard prenatal vitamins, and yet with no answers from their doctors beyond “it’s random” or “it’s your age,” they began digging deeper. In their search, they uncovered a glaring gap in the conversation: the male partner’s health. Half the equation was being left out entirely. Determined to change the fertility journey for themselves and others, they poured over the research, worked with leading experts, and developed a science-backed prenatal system for both women and men.
What started as a deeply personal mission has now grown into WeNatal, a movement to empower couples with the knowledge, tools, and products to support conception, pregnancy, and the lifelong health of future generations.
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I’m Louisa Nicola — clinical neuroscientist — Alzheimer’s prevention specialist — founder of Neuro Athletics.
My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.
If you're committed to optimizing your brain — reducing Alzheimer’s risk — and staying mentally sharp for life, you’re in the right place.
Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0
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Topics discussed:
00:00:00 — The #1 thing ruining women’s fertility
00:03:09 — Trimester Zero: preconception importance00:05:14 — Male fertility: sperm quality & regeneration
00:06:42 — Epigenetics & passing traits to children
00:08:36 — Role of mitochondria in egg quality
00:10:46 — Myth-busting egg quantity vs. quality & aging
00:12:07 — Environmental changes & food nutrient depletion
00:17:10 — Plastics, toxins & lifestyle adjustments
00:21:25 — AMH (Anti-Müllerian Hormone) misconceptions
00:28:08 — Fertility industry concerns & preparing for conception
00:32:01 — Biological vs. chronological age in fertility
00:38:09 — IVF, diet changes & improved outcomes
00:42:01 — Key supplements: CoQ10, PQ, omega-3s
00:48:48 — Supplement regulation & quality control
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The Neuro Experience 
