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Vida
Co-founder of WeNatal, a company focused on preconception health for women and men. Experienced miscarriages that led her to research and develop science-backed prenatal system.
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Aug 12, 2025
• 1h
The $20 Billion Lie: What the Fertility Industry Doesn’t Want You to Know
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Vida, co-founder of WeNatal, shares her compelling journey after experiencing multiple miscarriages, which ignited her passion for transforming the fertility narrative. She emphasizes the crucial 'Trimester Zero'—the months prior to conception—as vital for improving fertility outcomes for both partners. The conversation debunks common myths surrounding fertility, especially regarding women's aging and nutrition. Vida also highlights the overlooked role of male health in conception, advocating for shared responsibility in the fertility journey and the importance of lifestyle changes for optimal outcomes.
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