Uncensored CMO How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Dec 13, 2023
Susan O'Brien, VP Brand at Just Eat Takeaway, discusses how they used celebrities and catchy jingles to become market leaders. Topics include the 'Did Somebody Say' campaign, impact of audio branding, investing in celebrity talent, and advice for marketers in scale ups.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Training in Marketing and Freelancing Experience
01:39 • 5min
Balancing Strategy and Execution: The Role of a CMO
06:10 • 8min
Attending the Cam Conference
14:00 • 4min
The Evolution of the 'Did Somebody Say Just Eat' Campaign and the Introduction of Snoop
17:49 • 3min
The Power of Sound in Advertising
20:56 • 19min
Advice for Marketers in a Rapid Scale-Up Phase
39:35 • 1min
The Importance of Acting Like a Founder and Delivering Great Work
41:04 • 2min