How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Uncensored CMO
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Balancing Strategy and Execution: The Role of a CMO
The chapter emphasizes the importance for a Chief Marketing Officer (CMO) to balance strategy and execution. They discuss the challenges of decision-making and the need to act with incomplete information. The role of a CMO is explored through the 'four P's of CMO' - politics, persuasion, people, and POs.
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