Susan O'Brien
Professor at University of California Irvine, Irvine, CA
Best podcasts with Susan O'Brien
Ranked by the Snipd community
Dec 13, 2023 • 43min
How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien
Susan O'Brien, VP Brand at Just Eat Takeaway, discusses how they used celebrities and catchy jingles to become market leaders. Topics include the 'Did Somebody Say' campaign, impact of audio branding, investing in celebrity talent, and advice for marketers in scale ups.
Jul 27, 2021 • 37min
The CLL Sessions: highlights from EHA and ICML 2021
Experts Paolo Ghia, Susan O'Brien, Lydia Scarfò, and Othman Al-Sawaf review exciting updates in chronic lymphocytic leukemia (CLL) from EHA and ICML 2021. They discuss key clinical trials, second-generation BTKs, fixed-duration therapy, depth of response, stopping treatment, retreatment potential, progression-free survival, VTK inhibitors, akylobrutinib vs. britinib, and different CLL treatment regimens.
