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E107: Scaling ClickUp to 10M+ Users with COO Gaurav Agarwal
May 4, 2025
Gaurav Agarwal, COO of ClickUp, has propelled the company to over 10 million users while optimizing customer acquisition costs. He discusses the power of a hybrid growth strategy combining Product-Led Growth and Sales-Led Growth. Gaurav shares insights on reducing CAC through smart spending, the balancing act between brand marketing and measurable results, and the importance of self-awareness in leadership. The need for strong teams and the productivity benefits of a clean workspace also make for engaging highlights from this insightful conversation.
01:11:33
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Quick takeaways
- Gaurav Agarwal emphasizes the significance of a hybrid growth strategy that integrates both product-led and sales-led approaches for maximizing revenue.
- ClickUp successfully achieved a threefold reduction in customer acquisition cost by optimizing operational efficiency and adopting data-driven marketing techniques.
Deep dives
Gaurav Agarwal's Leadership and Growth Strategy
Gaurav Agarwal, CEO of ClickUp, emphasizes the importance of data-driven decision-making and strategic leadership in driving company growth. His background in industrial engineering informs his approach to optimizing revenue processes, viewing them as a machine that requires constant refinement. Under his guidance, ClickUp has significantly scaled, achieving over 10 million users and recognition on the Forbes Cloud 100 list. He focuses on building a self-serve revenue machine, highlighting the need for adaptability and efficiency in SaaS businesses.
