Gaurav Agarwal
COO of ClickUp, led the company’s growth to over 10 million users while optimizing CAC and achieving profitability.
Best podcasts with Gaurav Agarwal
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May 4, 2025 • 1h 12min
E107: Scaling ClickUp to 10M+ Users with COO Gaurav Agarwal
Gaurav Agarwal, COO of ClickUp, has propelled the company to over 10 million users while optimizing customer acquisition costs. He discusses the power of a hybrid growth strategy combining Product-Led Growth and Sales-Led Growth. Gaurav shares insights on reducing CAC through smart spending, the balancing act between brand marketing and measurable results, and the importance of self-awareness in leadership. The need for strong teams and the productivity benefits of a clean workspace also make for engaging highlights from this insightful conversation.
Aug 5, 2025 • 53min
GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
Gaurav Agarwal, COO of ClickUp, shares insights on achieving 17x growth while slashing CAC by 3x. He emphasizes that growth hinges on systems, not just marketing, advocating for a culture of experimentation and accountability. Gaurav highlights the importance of input KPIs for maintaining momentum and discusses ClickUp's strategic shift from product-led to sales-led growth. The integration of AI into workflows is also a key topic, showcasing how it enhances marketing and sales efficiency.
