Gaurav Agarwal

Gaurav Agarwal, COO of ClickUp, has propelled the company to over 10 million users while optimizing customer acquisition costs. He discusses the power of a hybrid growth strategy combining Product-Led Growth and Sales-Led Growth. Gaurav shares insights on reducing CAC through smart spending, the balancing act between brand marketing and measurable results, and the importance of self-awareness in leadership. The need for strong teams and the productivity benefits of a clean workspace also make for engaging highlights from this insightful conversation.

Gaurav Agarwal, COO of ClickUp, shares insights on achieving 17x growth while slashing CAC by 3x. He emphasizes that growth hinges on systems, not just marketing, advocating for a culture of experimentation and accountability. Gaurav highlights the importance of input KPIs for maintaining momentum and discusses ClickUp's strategic shift from product-led to sales-led growth. The integration of AI into workflows is also a key topic, showcasing how it enhances marketing and sales efficiency.

Gaurav Agarwal, an AI and product leader at ClickUp, shares insights on how AI is transforming RevOps and go-to-market strategies. He emphasizes the shift from merely adopting tools to actively building AI-powered systems. The discussion covers ClickUp's innovative AI builder model, the dangers of 'AI slop,' and the need for effective governance. Gaurav also outlines a three-layer structure for organizations adapting to an AI-first landscape, while urging a customer-centric approach in developing AI-native products. Curiosity and adaptive mindsets are key!