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E107: Scaling ClickUp to 10M+ Users with COO Gaurav Agarwal

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Integrating Growth Strategies in SaaS

This chapter examines ClickUp's innovative blend of Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies, showcasing the advantages of their hybrid approach. It discusses essential considerations regarding business segmentation, marketing effectiveness, and the need for synergy between different growth methods. The dialogue highlights the challenges of attribution in marketing while advocating for a flexible, strategic focus on both broad engagement and high-value customer acquisition.

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