Behind the Numbers: an EMARKETER Podcast
The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024
Dec 20, 2024
Join Blake Droesch, a Senior Analyst at eMarketer, Suzy Davidkhanian, Vice President of Content, and Paul Verna, also a Vice President of Content, as they delve into the nuances of hotel guest etiquette—what’s acceptable and unacceptable. They also uncover the evolving landscape of American households, comparing present-day demographics to the 1960s. The conversation sparkles with festive debates about holiday movies and scrumptious treats, all while exploring intriguing trends in the gift card economy. It's an insightful and entertaining mix!
39:10
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Data collaboration significantly enhances customer experiences and drives growth, enabling marketers to better tailor offerings through shared insights.
- The structure of American households has shifted dramatically since the 1960s, with fewer married parents and a rise in single individuals influencing market strategies.
Deep dives
Impact of Data Collaboration
Data collaboration among innovative companies reveals significant potential to enhance customer experiences and drive business growth. By leveraging an interoperable platform, marketers can share and analyze data across various cloud and media ecosystems. This ability to collaborate generates powerful insights that are not only transformative but also foster improved strategic decision-making. Marketers who adopt these collaborative approaches can better understand their audiences and tailor their offerings to meet customer needs.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
