Behind the Numbers: an EMARKETER Podcast cover image

Behind the Numbers: an EMARKETER Podcast

The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024

Dec 20, 2024
Join Blake Droesch, a Senior Analyst at eMarketer, Suzy Davidkhanian, Vice President of Content, and Paul Verna, also a Vice President of Content, as they delve into the nuances of hotel guest etiquette—what’s acceptable and unacceptable. They also uncover the evolving landscape of American households, comparing present-day demographics to the 1960s. The conversation sparkles with festive debates about holiday movies and scrumptious treats, all while exploring intriguing trends in the gift card economy. It's an insightful and entertaining mix!
39:10

Podcast summary created with Snipd AI

Quick takeaways

  • Data collaboration significantly enhances customer experiences and drives growth, enabling marketers to better tailor offerings through shared insights.
  • The structure of American households has shifted dramatically since the 1960s, with fewer married parents and a rise in single individuals influencing market strategies.

Deep dives

Impact of Data Collaboration

Data collaboration among innovative companies reveals significant potential to enhance customer experiences and drive business growth. By leveraging an interoperable platform, marketers can share and analyze data across various cloud and media ecosystems. This ability to collaborate generates powerful insights that are not only transformative but also foster improved strategic decision-making. Marketers who adopt these collaborative approaches can better understand their audiences and tailor their offerings to meet customer needs.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode