Behind the Numbers: an EMARKETER Podcast cover image

The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Exploring the Gift Card Economy: Trends and Insights

This chapter explores the increasing value of the U.S. gift card market, as predicted by a Capital One Shopping report for 2024. The discussion highlights consumer spending habits related to gift cards and the intriguing trend of self-purchase among gift card recipients.

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