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Paul Verna
Vice President of Content at eMarketer who covers media and marketing topics and participates regularly in podcast discussions and analysis.
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Sep 26, 2025
• 34min
What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
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In this lively discussion, Suzy Davidkhanian, Vice President of Content at eMarketer, Paul Verna, and Oscar Orozco tackle wild predictions for 2026. They explore the possibility of a billionaire buying CNN or CNBC, driven by industry shifts and consolidation. Suzy proposes that Pepsi might split its snack and beverage divisions to enhance focus and innovation. Oscar predicts the rise of connected car ads, discussing how data and AI could transform in-car advertising experiences, all while navigating privacy concerns.
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