Fitt Insider 269. Joanna Strober, Founder and CEO of Midi Health
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Dec 31, 2024 Joanna Strober, founder and CEO of Midi Health, is on a mission to revolutionize women's midlife health. She discusses the innovative virtual care platform focusing on personalized treatment during menopause and perimenopause. Joanna tackles the stigma surrounding women's health while addressing the complexities faced in providing quality care. She also shares insights on building trust in healthcare services and the evolution of business perspectives regarding women's wellness. Expect to learn about the future of digital care and the importance of advocacy in expanding access.
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Pilot Program Learnings
- Midi Health initially piloted their program with 100 women, offering free care for six months.
- This pilot revealed key insights into patient preferences, such as the desire for personal connection and insurance coverage.
Expanding Beyond Menopause
- Initially, Midi Health focused solely on menopause, but the pilot program revealed a need for broader women's health services.
- Women wanted integrated care that addressed interconnected symptoms, leading Midi Health to expand their offerings.
Patient-Centered Design
- Design care around patient preferences, not provider assumptions.
- Offer choices and let women choose the type of care they want, whether it's medication, supplements, or both.