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269. Joanna Strober, Founder and CEO of Midi Health
Dec 31, 2024
Joanna Strober, founder and CEO of Midi Health, is on a mission to revolutionize women's midlife health. She discusses the innovative virtual care platform focusing on personalized treatment during menopause and perimenopause. Joanna tackles the stigma surrounding women's health while addressing the complexities faced in providing quality care. She also shares insights on building trust in healthcare services and the evolution of business perspectives regarding women's wellness. Expect to learn about the future of digital care and the importance of advocacy in expanding access.
34:50
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Quick takeaways
- Midi Health addresses the care gap in menopause by providing personalized virtual support that prioritizes affordable and insured access to expert healthcare.
- The initiative emphasizes the importance of patient feedback and human connection, shaping a dynamic care model that adapts to women's evolving health needs.
Deep dives
Addressing the Care Gap in Women's Health
The initiative aims to close the significant care gap in menopause and perimenopause treatment, which has been a longstanding issue for many women. The focus is on providing access to expert care that is both affordable and insured, addressing the dual challenges of limited expertise and lack of insurance coverage in this domain. By establishing a national company that prioritizes tailored care for women’s unique health needs, this initiative seeks to not only deliver specialized expertise but also broaden its scope to other women's health issues as patients seek continued support. This approach has enabled a deeper understanding of the interconnectedness of various health conditions faced by women, shaping an expansive care model based on their expressed needs.
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