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11min chapter
269. Joanna Strober, Founder and CEO of Midi Health
Fitt Insider
Building Trust in Women's Health
This chapter focuses on the differentiation in healthcare services for women, emphasizing the importance of trusted care and brand trust. It discusses the historical neglect of women's health, the challenges of informal medical advice, and the need for tailored healthcare solutions. Additionally, it highlights recent funding achievements and the evolution of business perceptions about women's health, showcasing the viability of holistic care as a sustainable business opportunity.
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