Navigating Health Marketing for Midlife Women's Wellness

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health.

Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies.

In this episode, we discuss the company's approach to women's midlife health.   

We also cover:

• Midi Health’s pilot program • Tackling stigma around women’s health • The future of digital care and personalized treatment

Subscribe to the podcast → https://insider.fitt.co/podcast

Subscribe to our newsletter → https://insider.fitt.co/subscribe

Follow us on LinkedIn → https://linkedin.com/company/fittinsider

Midi Health's Website: https://www.joinmidi.com/

Midi Health's LinkedIn: https://www.linkedin.com/company/midi-health/

Midi Health's YouTube: https://www.youtube.com/@midihealth748

Midi Health's IG: https://www.instagram.com/midihealth/

Midi Health's FB: https://www.facebook.com/joinmidi

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:24) Joanna’s Journey to Midi Health (03:57) Initial Pilot and Key Learnings (06:15) Expanding Care Beyond Menopause (11:12) Challenges and Solutions in Virtual Care (15:26) Virtual vs. In-Person Care (21:24) Building trust and partnerships in healthcare (31:37) Future Roadmap and Expansion Plans (33:16) Conclusion