The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 529: Ten Things to Avoid Being Blindsided By In Your Pursuit Of Customer Success Nick Mehta, CEO @ Gainsight

Feb 18, 2022
Nick Mehta, CEO of Gainsight, dives into the ever-evolving world of customer success, sharing ten critical practices to modernize strategies. With SaaS rapidly transforming, he emphasizes the necessity of integrating sales with customer success to enhance client experiences. Nick also highlights the importance of focusing on net dollar retention and adapting to customer needs through technical proficiency. His insights stress that the right collaboration and data-driven approaches can prevent companies from becoming outdated in a competitive landscape.
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ADVICE

Core Integration of Customer Success

  • Build customer success into your company's core, not just through words but actions.
  • Integrate it into your processes, board meetings, and overall company culture.
ADVICE

Integrated Customer Journey

  • Create an integrated customer journey from sales to customer success, focusing on desired outcomes.
  • Define customer goals in the sales process and carry them through onboarding, adoption, and measurement.
ADVICE

Drive Customer Stickiness

  • Drive customer stickiness by focusing on continuous value delivery.
  • Encourage your CS team to identify opportunities for upselling and expansion, creating Customer Success Qualified Leads (CSQLs).
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