E1010: TWiST Live! Thumbtack CEO & Co-founder Marco Zappacosta shares insights on pivoting to optimize for consumer experience, starting a company during the great recession vs. 2019, fundraising tips & the future of Thumbtack
Thumbtack CEO Marco Zappacosta discusses starting a company during the great recession, fundraising tips, and optimizing the consumer experience. They also talk about the impact of the gig economy on overall employment, struggles with finding trade workers, and the debate on worker classifications.
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Quick takeaways
Thumbtack transitioned from a directory of service providers to an automated system, improving the customer experience.
Marketplaces like Thumbtack have the potential to tap into infinite talent and create new opportunities for professionals to reach a broader market.
The gig economy has had a significant impact on employment trends, but a balance between gig work and secure positions is necessary for the future of work.
Deep dives
Thumbtack's Origins and Initial Investment
Thumbtack, founded by Marco Zappa Costa, started as a request-for-quote engine where users could request services and receive quotes from professionals. The initial idea was to create a directory of service providers, ensuring safety through background checks. However, this model proved to be insufficient as it did not generate enough options for customers. Thumbtack then shifted towards automating the process for professionals, allowing them to specify their preferences and qualifications. This change enabled customers to instantly receive tailored and actionable search results. The transition from manual requests to an automated system eased the burden on professionals and improved the customer experience.
The Value of Marketplaces and Liberating Assets
Marketplaces, such as Thumbtack, have the potential for significant value creation by connecting underutilized assets with buyers. The gig economy has been instrumental in unlocking the value of these assets, starting with underutilized capital assets like homes and cars. However, the true potential lies in unleashing the world's human talent and time. By providing platforms for professionals to market their skills and services, marketplaces can tap into infinite potential and create new opportunities for talent to reach a broader market. The continuous expansion of marketplaces into various industries showcases the transformative power they possess.
The Role of Gig Economy in Employment Trends
The gig economy, represented by platforms like Thumbtack, has had a significant impact on employment trends. While it has created opportunities for individuals to earn secondary income and enjoy flexibility, it is important not to overestimate its role in replacing traditional employment. Gig economy jobs can serve as a safety net and offer autonomy, but they may not be ideal for sustainable primary income. The future of work lies in a balance between gig work and more secure positions. As the gig economy evolves, platforms need to focus on providing increased security and economic stability for gig workers.
Focus on One Strategy for Success
The speaker emphasizes the importance of focusing on one effective strategy for success in business. By continuously working on improving and optimizing this strategy, companies can attract more customers and professionals, creating a positive feedback loop that leads to growth and success. The key is to have a clear North Star goal, such as accomplishing tasks efficiently, and operationalizing a metric that aligns with that goal, like getting customers three or more quotes. However, it is crucial to remember that the metric is a means to an end and not the ultimate goal.
The Importance of Benefits Portability and Worker Classification
The discussion touches upon the need for benefits portability and re-evaluation of worker classifications in the evolving job market. The speaker highlights that workers should have access to benefits like healthcare, retirement savings, and disability insurance, regardless of their employment status. Traditional classifications like W-2 and 1099 are too rigid and do not account for the increasing diversity of work arrangements. The speaker advocates for eliminating the distinction and offering benefits to all workers, even if at different levels based on the nature of their work.
0:52 Jason intros TWiST Live guest and one of his first investments Marco Zappacosta & Marco describes how they met in 2010
2:28 What did Thumbtack look like back in 2010? How has it changed in 2019?
6:09 Dealing with regional price differences
7:58 How much has mobile demand increased since starting Thumbtack?
11:53 What was it like running a startup in 2010 vs. 2019?
14:38 Impact of starting Thumbtack 2 weeks before Lehman Brothers went out of business
15:43 How did Marco's first try at institutional fundraising go? What did he learn from a bad investor experience?
23:13 What should founders optimize for during fundraising?
27:50 What drove growth at Thumbtack? How did they reach $10M in revenue? How did they remain focused on digging after striking oil?
31:56 Focusing on output over input
35:07 Transforming the Thumbtack experience after hitting $100M in revenue
44:33 What has Marco learned about building a marketplace over the past decade?
52:22 How has the gig-economy impacted overall employment in the US?
56:59 What is private/public healthcare's impact on entrepreneurship in a society?
1:02:33 How is Thumbtack dealing with the scarcity of trade workers?
1:04:41 What advice would Marco give himself in 2010?
1:07:16 Thoughts on minimum wage?
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