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Yossi Levi shares his incredible story: transforming a small family car lot into a $28 million dollar powerhouse, founding venture-backed Gettacar and growing it to $90 million in revenue, before returning the capital to investors and growing his anonymous Twitter account into Car Dealership Guy, a B2B automotive media empire.
Yossi takes us inside his early marketing strategies, the hard earned lessons from chasing product-market fit, and the playbook to building a lean, scalable B2B media machine.
Timestamps:
(00:00) Intro
(07:26) Helping at his dad’s used car lot
(11:22) How car dealerships make money
(14:32) $28m revenue with Facebook ads
(17:48) Putting gifts in customer trunks and filming it
(22:58) Starting Gettacar to sell cars online
(25:04) When a VC pulled his first term sheet
(31:08) Recruiting full-time hires with part-time consulting gigs
(34:45) Personally guaranteeing the debt used to finance vehicles
(36:50) Helping subprime consumers buy cars online
(39:24) How 2021 tricked them into thinking they had a sustainable business
(41:57) Why you can’t rush Product Market Fit
(42:23) Pivoting Gettacar to a profitable, PE-backed business before winding it down
(47:22) Starting an anonymous Twitter to share insights from his day-to-day
(50:08) Turning Car Dealership Guy into a media business
(53:38) Doxing himself with a 13-minute documentary
(58:29) Why you have to consume to be a good creator
(1:00:04) Screensharing CDGs content schedule
(1:02:59) Why every employee needs to generate content or revenue
(1:09:27) Creating a car / auto influencer agency
(1:11:34) Building a B2B automotive ad network
(1:14:50) Evolving into a holding company
(1:20:27) Importance of moving fast
(1:23:34) Why people actually like sponsored content
(1:28:08) Wishing he pivoted to B2B faster
More on Car Dealership Guy: https://www.dealershipguy.com/
Referenced
Who the F*ck is Car Dealership Guy: https://www.youtube.com/watch?v=_wTsAez_nMs
Russ Flips Whips: https://russ.dealershipguy.com/
Freight Waves’ Craig Fuller on The Peel: https://youtu.be/oPPqO8eBq2M
Epic Gardening’s Kevin Espiritu on The Peel: https://youtu.be/FefGL-qPzDo
Where to find Yossi:
Twitter: https://twitter.com/GuyDealership
YouTube: https://www.youtube.com/@CarDealershipGuy
Where to find Turner:
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak/
Newsletter: https://www.thespl.it/
The Peel with Turner Novak 