The Peel with Turner Novak cover image

Car Dealership Guy: From Anonymous VC-Backed CEO to B2B Media with Yossi Levi

The Peel with Turner Novak

CHAPTER

Strategic Marketing and Business Growth in the Online Car Buying Market

The chapter explores a company's strategic marketing approach targeting subprime consumers in the online car buying market, discussing challenges faced with conversion rates and funding rounds. It also delves into the winding down of a venture involving the acquisition of car dealerships, the creation of a persona on social media, and the evolution into a B2B media company focused on automotive targeting.

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