Porter's Five Forces and Why You Shouldn't Be an Influencer / KOL (220)

Sep 6, 2024

Michael Porter, a renowned strategist and creator of the Five Forces framework, discusses the nuances of influencer marketing. He breaks down the challenges influencers face in a competitive digital landscape, emphasizing sustainability. The conversation also highlights the importance of content and customer engagement in building loyalty. Furthermore, Porter shares a memorable encounter with whale sharks, drawing parallels between nature and the influencer industry, and suggests a Netflix series that explores these dynamics.

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Intro

00:00 • 2min

Navigating the Complexities of Influencer Marketing

02:00 • 27min

The Value of Content and Customer Engagement in Business

29:22 • 2min

Exploring the World of Influencers and Whale Sharks

31:48 • 2min

This week’s podcast is about Ruhnn Holding, KOLs / Influencers and Michael Porter's Five Forces.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

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Concentration of buyers:
Purchase size:
Differentiation of products or services:
Switching costs
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Informed buyers:

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Number of competitors:
Industry growth rate:
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Exit barriers:
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Availability of substitutes
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