The Tech Strategy Podcast cover image

Porter's Five Forces and Why You Shouldn't Be an Influencer / KOL (220)

The Tech Strategy Podcast

CHAPTER

Intro

This chapter explores Michael Porter's Five Forces framework and its relevance to the influencer marketing sector, particularly through the lens of a Chinese marketing agency. It discusses the complexities of pursuing influencer careers independently and introduces the Six Forces model by incorporating the role of complements in digital business strategies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner