Navigating the Complexities of Influencer Marketing

This week’s podcast is about Ruhnn Holding, KOLs / Influencers and Michael Porter's Five Forces.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to the Tech Tour.

Here are some factors to consider when assessing the bargaining power of buyers.

• Concentration of buyers: 
• Purchase size: 
• Differentiation of products or services: 
• Switching costs
• Price sensitivity: 
• Informed buyers: 

Here are some factors to consider when assessing competitive rivalry.

• Number of competitors: 
• Industry growth rate: 
• Fixed costs: 
• Exit barriers: 
• Undifferentiated products / services: 

Here are some factors to consider for New Entrants.

• Economies of scale:
• Product differentiation: 
• Capital requirements: 
• Access to distribution channels. 
• Government regulations: 
• Switching costs: 

Here are some factors to consider for assessing the Threat of Substitutes.

• Availability of substitutes
• Availability of close substitutes (i.e., “the sense that products are similar”): 
• Relative price performance: 
• Customer willingness to go elsewhere: 

Here are some factors to consider for Supplier Power.

• The number and concentration of suppliers: 
• Uniqueness and differentiation: 
• Switching costs: 
• Forward integration: 
• Industry importance: 

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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