Domain Name Wire Podcast The new new TLD opportunity – DNW Podcast #538
Jun 9, 2025
Krista Taylor, co-founder of TLDZ and a specialist in top-level domains, dives into the exciting next round of TLD expansion. She discusses the implications of ICANN's Draft Applicant Guidebook and what businesses can expect. The conversation highlights tactics for recognizing TLD value, strategic alignment in applications, and the evolving landscape of dot brands. Taylor also emphasizes the industry’s revitalization, focusing on innovations in customer interaction and the essential role of thorough planning for successful TLD launches.
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Focus on Business Purpose and ROI
- Applying for a new top-level domain requires clear business purpose and ROI consideration.
- The application process is just a step, with much work needed to launch and sustain it.
Higher Application Fees Surprise
- The application fee for a new top-level domain has increased despite expectations it would decrease.
- This suggests prior work was not reused and cost recovery projections caused a price hike.
ICANN Bans Private Auctions
- ICANN now requires auctions for contested domain applications, banning private auctions.
- This prevents gaming the system but creates a more uncertain and expensive outcome for applicants.