Krista Taylor

Krista Taylor, co-founder of TLDZ and a specialist in top-level domains, dives into the exciting next round of TLD expansion. She discusses the implications of ICANN's Draft Applicant Guidebook and what businesses can expect. The conversation highlights tactics for recognizing TLD value, strategic alignment in applications, and the evolving landscape of dot brands. Taylor also emphasizes the industry’s revitalization, focusing on innovations in customer interaction and the essential role of thorough planning for successful TLD launches.