The new new TLD opportunity – DNW Podcast #538
Domain Name Wire Podcast
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Navigating TLD Applications
This chapter explores the strategic complexities of applying for new top-level domains (TLDs), emphasizing the importance of aligning applications with business goals and assessing potential ROI. It discusses recent increases in application fees, the need for transparent refund policies, and the impact of auction dynamics on applicants. Additionally, the chapter highlights the emotional and financial considerations faced by organizations in the domain selection process, along with the evolving support systems for under-resourced applicants.
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