The Graham Cochrane Show

How to make selling easy (just answer these 3 questions)

12 snips
Nov 28, 2023
Learn how to sell anything by asking yourself 3 questions: What problem do you solve? Identify the customer's problem. Choose the ideal audience. Discover the power of clarity and confidence in sales. Learn the benefits of naming your method.
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ADVICE

Clarify Your Problem

  • Clearly define the problem you solve for your customers.
  • Use their language, not technical jargon, to resonate with their struggles.
ANECDOTE

Pat Quinn Workshop Anecdote

  • Graham Cochrane recounts attending a workshop with Pat Quinn.
  • Quinn emphasized identifying the problem, not just the solution.
ADVICE

Target Your Ideal Audience

  • Identify your ideal audience, the group you can uniquely serve.
  • Focus your messaging on this specific group for maximum impact.
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