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95% Content
30% of leads from this content strategy
Sep 16, 2024
In this conversation, Pete Lorenco, the VP of Marketing at Pathfactory, shares his vision of creating a content engine that builds trust with potential buyers long before they're ready to purchase. He discusses the importance of crafting high-value, engaging content that people would pay for and leveraging platforms like LinkedIn for effective distribution. Pete highlights the shift towards authenticity in storytelling and the importance of learning from feedback to refine strategies. He also taps into emerging B2B content trends and the potential of video content.
47:55
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Quick takeaways
- Businesses should create content that is so engaging and valuable that it rivals paid resources, fostering trust with potential buyers.
- Effective content strategies require ongoing evaluation of engagement metrics and feedback to adapt and refine approaches for audience relevance.
Deep dives
The Shift to Content Marketing 2.0
A significant shift in content marketing strategies is emphasized, moving from a focus primarily on search engines to embracing social and content platforms like LinkedIn and YouTube. The traditional approach, referred to as Content Marketing 1.0, has transformed into Content Marketing 2.0, which prioritizes creating engaging, valuable content tailored for social sharing and audience interaction. For instance, the podcast discusses how businesses can leverage platforms to build trust with the 95% of buyers who are not currently in the market but will be in the future. This modern strategy shifts the emphasis from just ranking in Google to creating meaningful connections through compelling content.
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