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23min chapter
30% of leads from this content strategy
95% Content
Crafting Value-Driven Marketing Content
This chapter delves into effective strategies for creating compelling marketing content, emphasizing the importance of audience insights and simplifying performance metrics. It highlights transitioning from organic to paid advertisements on platforms like LinkedIn and the necessity for executives to engage in content sharing. Additionally, the chapter focuses on transforming traditional case studies into actionable insights and launching a biweekly live event series to educate marketers on current B2B trends.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode