In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory).
Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore.
Here’s what you’ll learn in this episode:
- Pete’s content strategy and philosophy
- Create content so good people would pay for it
- How to measure content
- How to maintain content consistency and momentum
- Pete’s LinkedIn playbook & learnings
- The B2B content trends Pete is most excited about
__
Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
