In this conversation, Pete Lorenco, the VP of Marketing at Pathfactory, shares his vision of creating a content engine that builds trust with potential buyers long before they're ready to purchase. He discusses the importance of crafting high-value, engaging content that people would pay for and leveraging platforms like LinkedIn for effective distribution. Pete highlights the shift towards authenticity in storytelling and the importance of learning from feedback to refine strategies. He also taps into emerging B2B content trends and the potential of video content.