Limited Supply

S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Apr 25, 2024

Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.

57:06

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Quick takeaways

The impact of Ozempic on snacking habits could lead to the decline of big snack brands like General Mills and Kellogg's.

Outdoor Voices facing bankruptcy highlights the challenges of handling staff layoffs under financial distress.

Facebook advertising landscape's evolution includes a shift towards united messaging, challenges in audience targeting, and the rise of Facebook Shops for revenue generation.

Deep dives

Change in Facebook Advertising Strategies and Targeting

Facebook advertising strategies have evolved, with a shift away from segmented funnels to a more unified approach. Instead of distinct top, middle, and bottom funnel creatives, advertisers now have to amalgamate their messaging due to limited targeting options in Facebook's Ad System Change (ASC). Previously effective audience exclusion tactics have been negated, leading to reliance on Facebook's algorithms to optimize ad delivery. Concerns arise about lost targeting precision, as seen in a shift towards Adaptive Ads, where former top and bottom funnel strategies are consolidated.

Invest in Experience and Expertise

01:41

Utilizing Seasoned Pixels for Targeted Marketing

01:22

Building Brand Relevance through Consistent Partnership

01:26

Importance of Logging and Analytics Integration for Business Improvement

01:10

Introduction

3min

Navigating Volatility in Ad Accounts and Targeting Challenges

15min

The Rise of Facebook Shop in E-commerce

7min

Influencer Marketing, 3PL Endorsement, and Hiring Strategies for Facebook Ads

2min

Struggles of a Retail Brand and Media Buying Insights

15min

Navigating Challenges and Opportunities in Various Industries

9min

Strategic Influence on Companies and the Concept of Proxy Battles

4min

Shareholder Voting Advisement and Firm Influence

2min

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

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00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

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