S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

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Apr 25, 2024

Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.

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INSIGHT

Facebook Ads Volatility

Facebook Ads have become increasingly volatile, especially for lesser-known brands.
This volatility includes fluctuating spend, tracking issues, and unreliable attribution within Facebook Ad Manager.

ADVICE

Use Advantage+ Shopping Campaigns

Use Advantage+ Shopping Campaigns (ASC) on Facebook, letting Facebook handle targeting.
Create versatile creatives that work for broad audiences because ASC eliminates traditional funnel targeting.

INSIGHT

Creative Targeting

Facebook may be phasing out interest-based targeting, forcing advertisers to rely on creative elements for targeting.
This shift requires creatives to be informative enough for Facebook to understand the target audience.

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Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

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00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

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