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Limited Supply

S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Apr 25, 2024
Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.
57:06

Podcast summary created with Snipd AI

Quick takeaways

  • The impact of Ozempic on snacking habits could lead to the decline of big snack brands like General Mills and Kellogg's.
  • Outdoor Voices facing bankruptcy highlights the challenges of handling staff layoffs under financial distress.

Deep dives

Change in Facebook Advertising Strategies and Targeting

Facebook advertising strategies have evolved, with a shift away from segmented funnels to a more unified approach. Instead of distinct top, middle, and bottom funnel creatives, advertisers now have to amalgamate their messaging due to limited targeting options in Facebook's Ad System Change (ASC). Previously effective audience exclusion tactics have been negated, leading to reliance on Facebook's algorithms to optimize ad delivery. Concerns arise about lost targeting precision, as seen in a shift towards Adaptive Ads, where former top and bottom funnel strategies are consolidated.

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