15min chapter

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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Limited Supply

CHAPTER

Navigating Volatility in Ad Accounts and Targeting Challenges

The chapter discusses the challenges faced by businesses with ad account volatility, tracking issues, and the impact of Apple's update on data processing. It delves into the limitations of Automated Social Campaigns, the shift in advertising approaches, and the complexities of targeting based on creative content. The conversation emphasizes the importance of genuine, engaging content, video dominance, and efficient budget allocation strategies for ad campaigns.

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