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15min chapter
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
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Struggles of a Retail Brand and Media Buying Insights
The chapter delves into the financial troubles of a retail brand, including its abrupt closure and the aftermath of laying off employees via email. It also provides insights into media buying, discussing the necessary qualifications, expertise, and strategic approach required for effective advertising campaigns. The conversation touches on the importance of past budget spending, building audience funnels, and optimizing conversions in online advertising.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode