

273[Entrepreneurship] How to Build a Culture of Innovation | Interview with Author Erin Meyer - No Rules Rules: Netflix and the Culture of Reinvention
Mar 8, 2021
Erin Meyer, a workplace culture expert at INSEAD and co-author of 'No Rules Rules,' shares insights into Netflix's unique culture. She discusses building innovation through psychological safety and high-performance dynamics, contrasting it with traditional models. Topics include the 'keeper test' for team performance, the 4A formula for impactful feedback, and how empowering leadership fosters creativity. Meyer emphasizes the importance of transparency and an entrepreneurial mindset in hiring, showcasing strategies to engage high performers within organizations.
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Netflix Innovates Without Full Safety
- Netflix's culture defies conventional wisdom linking psychological safety to innovation.
- Instead, Netflix emphasizes top performance, offering generous severance for adequate performance.
Past Failure Shaped Netflix Culture
- Reed Hastings' prior company became over-regulated, killing innovation as process followers took over.
- Netflix was designed to avoid this by maximizing freedom for top performers and minimizing rules.
Top Performer Teams Thrive Post-Layoffs
- After Netflix's 30% layoffs in 2001, remaining top performers increased output and morale.
- High performer environments thrive on stunning colleagues, not perks like fancy offices.