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Wholesalers play a crucial role in real estate investing by identifying off-market properties that can be bought at significant discounts. They typically find sellers who are in urgent situations, such as pre-foreclosure or dealing with inherited properties, and negotiate deals at favorable prices. By acting as intermediaries, wholesalers bring potential deals to buyers, providing a streamlined process for investors. This relationship allows buyers to access properties they otherwise might not have found, facilitating smooth transactions while benefitting the wholesaler's business through their assignment fees.