Ecommerce Playbook: Numbers, Struggles & Growth
2025 Starts Here + BFCM Data You Need to See
Dec 3, 2024
Explore the latest trends of Black Friday and Cyber Monday, revealing unexpected growth patterns and changing consumer behaviors. Discover how to enhance your strategy for 2025, emphasizing effective planning and the significance of omni-channel marketing. Learn about the shift in revenue from new versus returning customers and its implications for future sales. Dive into exclusive insights that can help brands navigate the complex e-commerce landscape and prepare for a successful year ahead.
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Quick takeaways
- BFCM sales have shown a notable year-over-year revenue increase primarily driven by new customer revenue, indicating shifting shopping behaviors.
- Effective planning for 2025 is essential for e-commerce brands to create cohesive financial and marketing strategies while navigating moderate growth expectations.
Deep dives
ClearCo's Role in E-commerce Growth
ClearCo provides essential working capital to e-commerce brands, enabling them to fund various operational costs such as inventory, marketing, and logistics. For instance, Hat Launch utilizes ClearCo’s funding for digital advertising, which accounts for 75% of their overall revenue, illustrating how this financial support can drive growth. In a post-COVID economy, where maintaining cash flow is critical, ClearCo's services allow businesses to optimize their resources effectively. This capability is particularly vital as companies adapt to changing market dynamics and seek to maximize their revenue potential.
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