Ecommerce Playbook: Numbers, Struggles & Growth 2025 Starts Here + BFCM Data You Need to See
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Dec 3, 2024 Explore the latest trends of Black Friday and Cyber Monday, revealing unexpected growth patterns and changing consumer behaviors. Discover how to enhance your strategy for 2025, emphasizing effective planning and the significance of omni-channel marketing. Learn about the shift in revenue from new versus returning customers and its implications for future sales. Dive into exclusive insights that can help brands navigate the complex e-commerce landscape and prepare for a successful year ahead.
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Evolving BFCM Sales
- Black Friday Cyber Monday (BFCM) sales are evolving, with gains coming more from new customers than returning ones.
- Some brands experienced softer BFCM sales due to early sales pulling revenue forward.
Early Sales Impact
- Some brands started sales much earlier than usual, possibly impacting BFCM weekend performance.
- Brands that rely heavily on returning customer revenue might have seen a dip in BFCM sales.
December Sales Surge
- The timing of Black Friday and Cyber Monday significantly impacts sales distribution across months.
- December sales might be unusually high this year due to Cyber Monday falling later.