6min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

2025 Starts Here + BFCM Data You Need to See

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Black Friday Insights: Trends and Predictions

This chapter explores the evolving landscape of Black Friday and Cyber Monday sales, detailing the growth in new customer revenue and its implications for brands. It discusses the potential for strong December sales and analyzes the challenges faced by brands relying on returning customers amid an extended sales cycle.

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