2025 Starts Here + BFCM Data You Need to See
Ecommerce Playbook: Numbers, Struggles & Growth
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Strategizing for 2025: Integrating Amazon and E-commerce Growth
This chapter discusses the significance of unifying revenue and spending data for brands on Amazon and their websites. It highlights the need for a profit allocation model to effectively measure ad spending and navigate the challenges of duplicated merchandise across platforms.
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