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The Bootstrapped Founder
316: Marybeth Alexander — Knowledgebase Secrets
May 1, 2024
Marybeth Alexander, Chief Executive Owl at KnowledgeOwl, shares knowledgebase tips beyond customer service: KB for marketing, sales, and internal docs. Discusses AI in knowledge management, simple pricing for growth, and B-corp sustainability practices.
51:42
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Quick takeaways
- Utilize knowledge management systems for marketing and sales besides customer service.
- Focus on excelling in one area, like knowledge base management, for efficiency and distinctiveness.
Deep dives
The Importance of Customer Service Tools for Founders
Founders, especially those starting out, can enhance their customer service by utilizing tools that make the process engaging and effective. Using platforms like Help Scout not only streamlines customer support but also provides gamification features that make it enjoyable and efficient to handle inquiries, set up documentation, and engage in live chats on websites. Consolidating customer interactions through such tools can offer insights for founders on improving customer experiences, while also serving as a source of inspiration for product development.
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