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17min chapter
316: Marybeth Alexander — Knowledgebase Secrets
The Bootstrapped Founder
Specializing in Knowledge Base Tools
The chapter discusses the intentional choice to focus solely on the knowledge base segment of the market, highlighting the success that came from narrowing the scope and maintaining core offerings. It explores the evolution of knowledge bases, from traditional search queries to utilizing chat GPT for information retrieval, and the changing behavior towards technology like chat bots and AI. Emphasis is placed on using AI-driven chatbots in customer support for ticket deflection, just-in-time documentation for building a knowledge base, and utilizing the product for various purposes like customer support tools and SEO indexing.
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