Breaking and Entering Advertising Podcast #102: Maria D'Amato, ECD at GSD&M
6 snips
Mar 9, 2022 Maria D'Amato, the Executive Creative Director at GSD&M, is a trailblazer in experience design, integrating creatives from UX and tech backgrounds into advertising. She discusses the groundbreaking VR project for the U.S. Air Force, emphasizing collaboration and innovative thinking. Delving into the metaverse and augmented reality, she shares insights on immersive marketing experiences and how they reshape brand engagement. Maria highlights the importance of diverse teams in crafting impactful campaigns and provides practical advice for aspiring creatives to enhance their portfolios.
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Air Force Echo Immersive Project
- Maria D'Amato explained the Air Force Echo project as a gamified experience testing cognitive abilities with immersive VR and web versions.
- It was designed to illustrate the diversity of thought valued by the Air Force using innovative technology.
Holistic Team Approach Works Best
- Experience design combines form, function, and message from project start to craft immersive, message-driven tech experiences.
- Collaborative multi-disciplinary teams, including art directors and experience designers, create holistic brand interactions.
Networking Led to Career Breakthrough
- Maria secured her key role at GSD&M through proactive cold calling and networking with influential creatives like Luke Sullivan.
- Persistence and making strong impressions opened doors even when immediate jobs weren't available.
