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#102: Maria D'Amato, ECD at GSD&M

Breaking and Entering Advertising Podcast

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Navigating Experience Design in Advertising

This chapter explores the integration of brands into personal spaces versus virtual realities, emphasizing the evolving roles within experience design such as UX and UI specialists. It highlights the significance of versatile teams in the advertising landscape, focusing on the creative and technological blend needed to leverage emerging trends like augmented reality. Additionally, practical advice on creating impactful UX portfolios and honing presentation skills is provided to inspire aspiring professionals in the field.

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